Selected publications by Prof Dr Marc K Peter
Research Publications on Digital Transformation and Strategy Development
Peter, M.K., Kraft, C. and Lindeque, J. (2020):
Strategic Action Fields of Digital Transformation. An Exploration of the Strategic Action Fields of Swiss SMEs and Large Enterprises,
Journal of Strategy & Management, vol. 13, no. 1, pp. 160-180.
Wuersch, L., Neher, A. and Peter, M.K. (2022):
Digital Internal Communication: An Interplay of Socio-Technical Elements,
International Journal of Management Reviews, vol. ahead-of-print, no. ahead-of-print.
Danes, D., van Eijck, P., Lindeque, J.P., Meyer, M.A. and Peter, M.K. (2022):
FDI Motives and City Location Preferences in the Automotive and Commercial Banking Industries,
Competitiveness Review, vol. ahead-of-print, no. ahead-of-print.
Kraft, C., Lindeque, J.P. and Peter, M.K. (2022):
The Digital Transformation of Swiss Small and Medium-Sized Enterprises: Insights from Digital Tool Adoption,
Journal of Strategy and Management, vol. 15, no. 3, pp 468-494.
Peter, M.K (2019):
The Evolving Approach to Strategic Corporate Foresight at Swiss Bank PostFinance in the Age of Digital Transformation,
In: D.A. Schreiber & Z.L. Berge (eds.), Futures Thinking and Organizational Policy: Case Studies for Managing Rapid Change in Technology, Globalization and Workforce Diversity. Palgrave Macmillan, New York, pp. 113-132.