Profile
Profile Marc K. Peter
Prof Dr Marc K Peter is a leading expert in digital transformation, digital business development and digital strategies.
Prof Peter worked in Swiss SMEs as well as in large corporations including eBay, E*TRADE and LexisNexis in the areas of strategy, technology, sales and marketing in Europe and Asia-Pacific.
As General Manager of LexisNexis Pacific, Marc K Peter developed and implemented a holistic, digital transformation strategy with 380 employees over a period of six years, which created new, digital business ventures and optimised processes in order to drive sustainable value creation.
Professional positions of Marc K Peter:
- Professor of Digital Business, UAS Western Switzerland HES-SO
- Head of Competence Center Digital Transformation, FHNW School of Business
- Global COO, Dreamlab Technologies
- Director of Sales & Marketing, LexisNexis UK/Ireland
- General Manager & COO, LexisNexis Pacific
- Director of Marketing, Technology & Business Development, LexisNexis Asia-Pacific
- Chief Marketing Officer, LexisNexis Australia
- Senior Marketing Manager, E*TRADE Australia
- Head of Marketing, eBay International
- Senior Market Manager, PostFinance
- Founder and CEO, Crusius Consulting
- Head of Projects and New Media, Der Bund Verlag (NZZ Group)
- Head of Sales and Communication, Hans Huber AG (Hogrefe Group)
Dr Marc K Peter investigates the drivers, barriers, risks and concepts within digitalisation, digital transformation, workplace transformation, cybersecurity and digital marketing.
He built and led the Centre for Digital Transformation at the AACSB-accredited FHNW School of Business in Switzerland (until 2025) and is now a Professor at UAS Western Switzerland (HES-SO).
Marc Peter supports organisations in digital transformation and teaches at several universities (including Rochester-Bern Executive Programs, University of Basel, University of Rochester). He is also an Adjunct Professor at Charles Sturt University (CSU) in Australia.
Marc K Peter studied electronic business engineering at the Bern University of Applied Sciences (CH) and corporate finance at UC Berkeley (USA). He holds a Master of Marketing from the University of Basel (CH), an Executive MBA from BFH (CH), Babson College (USA) and PKU (CN) and a Doctorate (Doctor of Business Administration) from CSU (AUS).
Prof Peter completed various executive programmes at Columbia University, Harvard Business School, MIT and Stanford University. Marc is a Fellow of the British Computer Society (UK) and the Chartered Institute of Marketing (UK).
Clients include
